MY WORK
Thoughtful observation can reveal opportunities to make systems, information, and experiences clearer and more effective. The work below reflects how I turn those insights into purposeful strategies, systems, communications, and experiences across a multidisciplinary range of projects.
USTOA | COMMUNICATIONS & DIGITAL SYSTEMS
Strategic Communications · Information Architecture · Digital Systems · Operational Systems · Crisis Response Document · Research · Information Design · Executive Communications · B2B | Projects Completed
Lead the development of communications, information systems, and strategic resources supporting USTOA’s membership, executive leadership, and organizational initiatives. The work spans executive B2B presentations, digital information architecture and knowledge management, research, professional document development, and crisis response planning, including the development of a comprehensive Crisis Response Playbook that translates operational guidance into a structured seven-phase response and documentation system. Across these initiatives, complex organizational and industry information is transformed into clear, structured, and accessible resources for internal and external audiences..
DP | BRAND & COMMUNICATION SYSTEMS
Brand Strategy & Identity · Information Architecture · UX/UI · Information Design · Document Design · Strategic Communications · Content Marketing · B2C & B2B | Project Active & Ongoing
Lead the ongoing development of Discovery Point’s brand and communications ecosystem through strategy, information architecture, UX/UI, information and document design, and strategic communications. The work spans website development, branded business and communication systems, content and marketing initiatives, and internal and external materials, creating a cohesive and adaptable brand experience across platforms, audiences, and organizational touchpoints.
Email Signatures
Social Media Posts
PTW | BRAND DEVELOPMENT & RECRUITMENT CAMPAIGN
Brand Strategy & Identity · Campaign Strategy · Strategic Communications · Audience Engagement · Multi-Channel Marketing · Content & Visual Design · B2C | Campaign Completed
Developed a new brand identity and multi-channel recruitment campaign for City Tech's Professional and Technical Writing program, establishing a cohesive visual and communication system across presentations, digital signage, campus materials, and other digital and physical touchpoints. The initiative strengthened program visibility and supported increased enrollment and registration.
Digital Advertisements
Bill Posters
Student Spotlight
B2B VIDEO PRODUCTION
Marketing & Audience Engagement · Content, Media & Creative Direction · Strategic Communications
Developed B2B marketing videos that combine cultural and historical storytelling, member perspectives, organizational messaging, and creative direction to promote executive events, strengthen engagement, and communicate organizational initiatives.
CREATIVE PROCESS
Visual Design & Content Creation · Digital Media Production · Creative Execution
Created speed-mode process videos documenting the development of digital content and visual assets across Adobe Express and Wix, demonstrating hands-on creative execution from initial composition and design decisions through the completed digital asset.
Get in Touch!
Have a project, challenge, opportunity, or idea you'd like to explore? Let's connect and talk about how we can bring greater clarity, structure, and purpose to it.