MEET THE TEAM

  • A woman with curly dark hair wearing pink glasses, a purple blazer with bug and insect patterns, a white collared shirt, and earrings, standing in front of a purple and gray background.

    Sugeiry Fernandez

    FOUNDER & CREATIVE DIRECTOR

    Sugeiry specializes in systems design, branding, creative strategy, information architecture, UX/UI design, and cross-channel communication. As Founder and Creative Director of YOKāLLOY, she leads creative direction across the studio's portfolio of original brands, shaping brand strategy, storytelling, production, marketing, and digital experiences across video, podcast, editorial, and social media platforms.

    With over seven years of experience across marketing, operations, program coordination, and content strategy, she combines systems thinking with human-centered design to bring structure to complex ideas, align messaging and user experience, strengthen audience connection, and support meaningful growth.

    Outside of her work, she is an eclectic fashion and interior design enthusiast who enjoys thrift shopping, cooking, baking, reading magazines, solving Rubik's Cubes, and playing Sudoku. She spends her summers camping with friends and family, biking around the city, and discovering new restaurants and recipes.

    Portfolio
  • A man with short dark hair, facial hair, wearing a navy blue button-up shirt, standing with arms crossed against a plain light-colored wall.

    Randy Fernandez

    GAMING INDUSTRY ANALYST

    Randy is a Gaming Industry Analyst and Content Developer at YOKāLLOY. He is the co-creator, co-producer, and co-host of YOKāLLOY's original media brands AlloyXPulse, and FlexAtlas. Alongside his work in digital media, he is a proud New York City plumber whose trade background strengthens his practical approach to building and problem-solving.

    Through his work at YOKāLLOY, he contributes to the brand’s multidisciplinary creative and digital initiatives, bringing insight into gaming culture, emerging industry trends, content development, and entertainment-driven media. He also collaborates on creative development, content production, and channel operations across multiple projects.

    Outside of his work, he is an avid gamer, anime fan, food explorer, and Pokémon card collector. He also enjoys camping and exploring new experiences that fuel his creativity and passion for storytelling.

    LinkedIn
  • Young woman with glasses and long black hair

    Vielka Romero

    VLOGGER & CO-HOST

    Vielka is a Content Creator, Technical Writer, and Communications Consultant specializing in marketing, graphic design, and visual storytelling. As co-host of Vi&Su, she creates engaging content and helps shape conversations across YOKāLLOY's digital platforms.

    Drawing from her experience in writing, editing, document design, branding, and visual storytelling, she transforms complex ideas into clear, compelling narratives. Her collaborative approach and passion for communication help strengthen audience engagement while supporting YOKāLLOY's creative vision.

    Outside of her work, she enjoys yoga, jogging, hiking, abstract art, and vlogging about physical and mental health. Passionate about herbalism, nature, and lifelong learning, she spends her time exploring creative outlets and activities that reflect her commitment to mindfulness, curiosity, and personal growth.

    Portfolio

CONTRIBUTORS

  • https://www.linkedin.com/in/jasmine-morales-838446b5/

    Jasmine Morales

    MENSWEAR STYLIST & BLOGGER

    Jasmine is a Blog Contributor and Menswear Stylist with a focus on textile development, fashion marketing, and streetwear culture. She has contributed to YOKāLLOY since May 2024, including her piece The Tunnel Fits Effect, which explores NBA players as emerging fashion icons in men’s streetwear, and is also an occasional guest speaker on Vi&Su.

    With an associate’s degree from the Fashion Institute of Technology in Textile Development and Marketing, she is currently pursuing her bachelor’s degree in Fashion Production Management. Her work reflects a growing expertise in fabric, production, and the business of fashion, combined with a strong eye for styling and visual identity.

    Outside of her work, she is a streetwear enthusiast, sneaker collector, and anime fan. She enjoys exploring fashion through culture and community, constantly drawing inspiration from evolving trends and creative expression.

    LinkedIn
  • Anime character with red hair and a determined expression, featuring a glowing green zigzag mark on the face.

    Abraham De La Rosa

    TECHNICAL WRITER & BLOGGER

    Abraham is a Blog Contributor with a focus on technical writing, documentation, and analytical content. He has contributed to YOKāLLOY since April 2024, including his collaborative piece Meme Analysis, which explores the origins, key elements, and life cycle of memes.

    He is currently a Professional and Technical Writing student at New York City College of Technology, with a strong interest in paralegal documentation. His work reflects a growing expertise in structured writing, research, and the organization of complex information.

    Outside of his work, he is a video game enthusiast, anime fan, and mystery book aficionado. He enjoys exploring storytelling across different media and engaging with narratives that challenge logic, creativity, and curiosity.

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Get in Touch!

Interested in collaborating, contributing, sponsoring, or partnering with YOKāLLOY? Reach out, we’re always open to building with creative voices and aligned brands.

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